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2002年12 期
| 標(biāo)題 |
| 鐵路客運(yùn)營(yíng)銷策略探討(24 卷) |
| 英文標(biāo)題 |
| Discussions on Marketing Strategy for Railway Passenger Transport |
| 摘要 |
| 鐵路客運(yùn)在市場(chǎng)競(jìng)爭(zhēng)中，首先要了解市場(chǎng)，產(chǎn)品對(duì)路、大力促銷，創(chuàng)新服務(wù)方式。在營(yíng)銷四大因素（產(chǎn)品、價(jià)格、分銷、促銷）中，要圍繞因素變化，采取最佳組合，綜合發(fā)揮作用，爭(zhēng)取競(jìng)爭(zhēng)優(yōu)勢(shì)。 |
| 作者 |
| 新聞作者:黃麗華 |
| 關(guān)鍵字 |
