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2003年08 期
| 標(biāo)題 |
| 淺析CRM模式在鐵路運輸企業(yè)中的實施(25 卷) |
| 英文標(biāo)題 |
| A Tentative Analysis on the Implementation of CRM Mode in Railway Transportation Enterprises |
| 摘要 |
| CRM (客戶關(guān)系管理)為鐵路運輸企業(yè)降低成本、提高市場競爭力提供了一條很好的途徑。CRM在鐵路運輸企業(yè)的實施需要一定的過程。通過闡述鐵路運輸業(yè)中的客戶資源和客戶關(guān)系，分析了鐵路運輸企業(yè)實施CRM模式的必要性和實施過程，論述了CRM系統(tǒng)的基本功能和組建的主要內(nèi)容。 |
| 作者 |
| 新聞作者:趙會軍，胡 疆，郭春芳 |
| 關(guān)鍵字 |
