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2003年10 期
| 標題 |
| 關(guān)于組建鐵路貨運營銷公司的思考(25 卷) |
| 英文標題 |
| Reflections on Establishing Railway Freight Transport Marketing Company |
| 摘要 |
| 針對當前鐵路經(jīng)營方式和手段不適應(yīng)市場需求的現(xiàn)狀，提出成立地區(qū)性貨運營銷公司，采取理清營銷思路、優(yōu)選營銷方法和講究營銷策略的經(jīng)營對策，把搞好營銷擴張作為占領(lǐng)貨運市場的手段，采取逐步滲透的方法掌握貨物運輸?shù)闹鲃訖?quán)。同時建立嚴格的科學管理和別具特色的服務(wù)體系， |
| 作者 |
| 新聞作者:吳智明 |
| 關(guān)鍵字 |
