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2004年02 期
| 標(biāo)題 |
| 淺談鐵路運(yùn)輸營(yíng)銷策略(26 卷) |
| 英文標(biāo)題 |
| A Tentative Discussion upon the Marketing Strategy of Railway Transportation |
| 摘要 |
| 隨著我國(guó)社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制的逐步建立，各種運(yùn)輸方式的競(jìng)爭(zhēng)日趨激烈，鐵路運(yùn)輸市場(chǎng)份額在逐漸減少，市場(chǎng)營(yíng)銷已關(guān)乎企業(yè)的生存與發(fā)展。鐵路企業(yè)必須在整體改革的基礎(chǔ)上，充分發(fā)揮優(yōu)勢(shì)特點(diǎn)，建立企業(yè)營(yíng)銷機(jī)制，采用適合鐵路企業(yè)和具有市場(chǎng)競(jìng)爭(zhēng)力的營(yíng)銷策略。 |
| 作者 |
| 新聞作者:姜新華 |
| 關(guān)鍵字 |
