|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2006年05 期
| 標(biāo)題 |
| 鐵路局直管站段體制下的企業(yè)營銷創(chuàng)新(28 卷) |
| 英文標(biāo)題 |
| Innovation in Enterprise Marketing under the System of Station and Depot Directly Managed by Railway Administration |
| 摘要 |
| 實施鐵路局直管站段體制后，鐵路運輸企業(yè)在客貨運營銷方面進行了嘗試和創(chuàng)新。重點是營銷觀念的創(chuàng)新、產(chǎn)品/服務(wù)的創(chuàng)新、營銷渠道的創(chuàng)新、營銷服務(wù)方式的創(chuàng)新、服務(wù)手段的創(chuàng)新和促銷手段的創(chuàng)新。 |
| 作者 |
| 新聞作者:常艷穎，路 曄 |
| 關(guān)鍵字 |
