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2006年06 期
| 標(biāo)題 |
| 基于資源觀的鐵路多經(jīng)物流企業(yè)戰(zhàn)略聯(lián)盟風(fēng)險(xiǎn)分析與防范(28 卷) |
| 英文標(biāo)題 |
| Risk Analysis and Prevention on Strategic Alliance of Railway Diversified-operation Enterprises based on Resource Concept |
| 摘要 |
| 鐵路多元經(jīng)營(yíng)物流企業(yè)，通過實(shí)施戰(zhàn)略聯(lián)盟來拓展業(yè)務(wù)，是應(yīng)對(duì)當(dāng)前激烈市場(chǎng)競(jìng)爭(zhēng)的必然要求。文章從資源觀這一新的角度，對(duì)鐵路多元經(jīng)營(yíng)物流企業(yè)與社會(huì)第三方物流企業(yè)實(shí)施戰(zhàn)略聯(lián)盟進(jìn)行了探討，著重分析其運(yùn)作過程中存在的業(yè)務(wù)能力沖突、合作伙伴成長(zhǎng)并入侵、服務(wù)質(zhì)量連帶、文化 |
| 作者 |
| 新聞作者:夏敏華，周國(guó)華，包曉英 |
| 關(guān)鍵字 |
