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2006年11 期
| 標(biāo)題 |
| 電子商務(wù)在鐵路客運營銷中的應(yīng)用(28 卷) |
| 英文標(biāo)題 |
| Application of E-business in the Marketing of Railway Passenger Transportation |
| 摘要 |
| 通過對電子商務(wù)在鐵路客運營銷中應(yīng)用現(xiàn)狀的分析，論述了鐵路行業(yè)中實施電子商務(wù)的必要性，并提出鐵路電子商務(wù)的發(fā)展前景和目標(biāo)。最后指出電子商務(wù)在鐵路應(yīng)用中需注意的問題及解決辦法。 |
| 作者 |
| 新聞作者:王英娣 |
| 關(guān)鍵字 |
