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2008年06 期
| 標(biāo)題 |
| 論我國(guó)物流企業(yè)客戶服務(wù)(30 卷) |
| 英文標(biāo)題 |
| Discussion on Customer Service of Chinese Logistics Enterprises |
| 摘要 |
| 針對(duì)我國(guó)物流企業(yè)在客戶服務(wù)上存在的庫(kù)存過高、訂貨周期較長(zhǎng)、靈活性不夠、信息不對(duì)稱等問題，分析其原因，并結(jié)合物流企業(yè)客戶服務(wù)的評(píng)判標(biāo)準(zhǔn)，提出正確認(rèn)識(shí)顧客期望、制定差異化服務(wù)策略、建立客戶關(guān)系管理績(jī)效模型、采取相應(yīng)策略提高物流企業(yè)的客戶贏利潛力、加強(qiáng)員工素質(zhì) |
| 作者 |
| 新聞作者:張 運(yùn) |
| 關(guān)鍵字 |
