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2008年11 期
| 標(biāo)題 |
| 京津城際鐵路SWOT分析(30 卷) |
| 英文標(biāo)題 |
| SWOT Analysis of Beijing—Tianjin Intercity Railway |
| 摘要 |
| 對京津城際鐵路的運營概況進行介紹，將SWOT分析法應(yīng)用于京津城際鐵路，分析京津城際鐵路自身的優(yōu)勢、劣勢、面臨的潛在機會及外部威脅，提出采取靈活的票價策略、拓展客票營銷方式、制定高彈性的列車運行圖、增強與地方政府的合作等促進京津城際鐵路發(fā)展的對策與建議。 |
| 作者 |
| 新聞作者:宋小滿，王懷相 |
| 關(guān)鍵字 |
