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2009年01 期
| 標(biāo)題 |
| 我國(guó)鐵路貨運(yùn)營(yíng)銷發(fā)展研究(31 卷) |
| 英文標(biāo)題 |
| Research on the Development of China Railway Freight Marketing |
| 摘要 |
| 隨著路網(wǎng)規(guī)模的不斷擴(kuò)大和客貨分線的逐步實(shí)施，鐵路運(yùn)輸能力緊張的局面將得到緩解，鐵路貨物運(yùn)輸生產(chǎn)組織方式面臨新的挑戰(zhàn)，鐵路貨運(yùn)營(yíng)銷理念及方式方法亟待轉(zhuǎn)變。通過(guò)總結(jié)國(guó)外鐵路貨運(yùn)營(yíng)銷發(fā)展經(jīng)驗(yàn)，分析了我國(guó)鐵路貨運(yùn)營(yíng)銷發(fā)展現(xiàn)狀。在此基礎(chǔ)上，本著“服務(wù)內(nèi)容多樣化、業(yè) |
| 作者 |
| 新聞作者:郭玉華 |
| 關(guān)鍵字 |
