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2009年08 期
| 標(biāo)題 |
| 培育西北方向客流 做大江南市場(chǎng)(31 卷) |
| 英文標(biāo)題 |
| Develop Northwest Passenger Flow to Enlarge South Yangtze River Market |
| 摘要 |
| 在分析江南地區(qū)鐵路客流基本情況的基礎(chǔ)上，針對(duì)鐵路客運(yùn)營(yíng)銷存在的問題，以及合九車務(wù)段面臨的市場(chǎng)競(jìng)爭(zhēng)形勢(shì)，提出擴(kuò)大產(chǎn)品知名度，采取靈活的售票方式，優(yōu)化運(yùn)輸產(chǎn)品，制定靈活的價(jià)格策略，建立完善的激勵(lì)機(jī)制，打造高效的營(yíng)銷團(tuán)隊(duì)等對(duì)策措施。 |
| 作者 |
| 新聞作者:陳良勇 |
| 關(guān)鍵字 |
