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2009年09 期
| 標(biāo)題 |
| 收益管理理論在地鐵企業(yè)的應(yīng)用研究(31 卷) |
| 英文標(biāo)題 |
| Application of Revenue Management Concept on Metro Enterprise |
| 摘要 |
| 地鐵企業(yè)具有前期投入高、回報率低、收益來源少、運(yùn)營成本高等特點(diǎn)，實(shí)現(xiàn)企業(yè)盈利的經(jīng)營方法還處于初期探索階段。將應(yīng)用于航空企業(yè)的收益管理理論應(yīng)用于地鐵企業(yè)，剖析了地鐵收益管理的基礎(chǔ)理論，并以南京地鐵為例，分析收益管理理論應(yīng)用于地鐵企業(yè)的可行性，探討地鐵企業(yè)開 |
| 作者 |
| 新聞作者:趙俊芳，楊慶云，郭凱明 |
| 關(guān)鍵字 |
