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2009年09 期
| 標(biāo)題 |
| 鐵路客運(yùn)營(yíng)銷社會(huì)化的思考與實(shí)踐(31 卷) |
| 英文標(biāo)題 |
| Thoughts and Practices of Marketing Socialization of Railway Passenger Transportation |
| 摘要 |
| 通過(guò)分析現(xiàn)階段客運(yùn)營(yíng)銷存在的問(wèn)題及原因，提出了鐵路客運(yùn)營(yíng)銷社會(huì)化的概念及其主要內(nèi)容和特性,并結(jié)合哈爾濱站客運(yùn)營(yíng)銷的實(shí)踐，探討了鐵路客運(yùn)營(yíng)銷社會(huì)化的實(shí)現(xiàn)形式。利用鐵路資訊優(yōu)勢(shì)，借助媒體宣傳強(qiáng)勢(shì)，哈爾濱站實(shí)施客運(yùn)營(yíng)銷社會(huì)化取得明顯的效果。 |
| 作者 |
| 新聞作者:王進(jìn)喜 |
| 關(guān)鍵字 |
