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2009年10 期
| 標(biāo)題 |
| 我國(guó)鐵路貨運(yùn)市場(chǎng)營(yíng)銷策略研究(31 卷) |
| 英文標(biāo)題 |
| Study on Marketing Strategies of Railway Freight Transportation in China |
| 摘要 |
| 通過(guò)對(duì)鐵路貨運(yùn)市場(chǎng)進(jìn)行SWOT分析和貨運(yùn)量發(fā)展趨勢(shì)分析，在對(duì)鐵路貨運(yùn)目標(biāo)市場(chǎng)定位的基礎(chǔ)上，提出鐵路貨運(yùn)產(chǎn)品策略應(yīng)適應(yīng)市場(chǎng)需求開發(fā)新產(chǎn)品和優(yōu)化現(xiàn)有產(chǎn)品;分銷渠道策略應(yīng)增設(shè)服務(wù)網(wǎng)點(diǎn)，實(shí)施大客戶戰(zhàn)略，開展聯(lián)合運(yùn)輸和網(wǎng)絡(luò)營(yíng)銷，加快物流化步伐;促銷策略應(yīng)加大廣告和促銷投 |
| 作者 |
| 新聞作者:馮芬玲，藍(lán) 丹，袁 任，李紅艷 |
| 關(guān)鍵字 |
