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2010年05 期
| 標(biāo)題 |
| 鐵路貨運(yùn)產(chǎn)品及營銷策略分析(32 卷) |
| 英文標(biāo)題 |
| Analysis on Railway Freight Traffic Products and Its Marketing Strategies |
| 摘要 |
| 從鐵路貨物運(yùn)輸現(xiàn)狀出發(fā)，在對(duì)鐵路貨運(yùn)市場(chǎng)狀況進(jìn)行分析的基礎(chǔ)上，從豐富產(chǎn)品品種、拓展產(chǎn)品外延、優(yōu)化運(yùn)輸組織3個(gè)方面提出鐵路貨運(yùn)的產(chǎn)品策略。對(duì)于鐵路貨運(yùn)的渠道策略，分為直接面對(duì)終端客戶和間接面對(duì)終端客戶兩個(gè)方面，對(duì)于前者是作為鐵路大客戶戰(zhàn)略的主要對(duì)象，對(duì)于后者 |
| 作者 |
| 新聞作者:耿 智 |
| 關(guān)鍵字 |
