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2010年06 期
| 標題 |
| 鐵路貨運向現(xiàn)代物流發(fā)展的服務(wù)營銷策略研究(32 卷) |
| 英文標題 |
| Research on Service and Marketing Strategies of Railway Freight Transport Developing to Modern Logistics |
| 摘要 |
| 基于鐵路貨運服務(wù)發(fā)展現(xiàn)狀，運用現(xiàn)代營銷、服務(wù)及物流基本理論，提出鐵路運輸企業(yè)應(yīng)對運輸能力逐步釋放、市場供求關(guān)系變化，推動貨運向現(xiàn)代物流發(fā)展的主要營銷策略，通過持續(xù)提升產(chǎn)品(服務(wù))質(zhì)量、全面改進營銷組合、積極推進業(yè)務(wù)創(chuàng)新，提升服務(wù)價值、實現(xiàn)顧客滿意，取得可持 |
| 作者 |
| 新聞作者:魏 波 |
| 關(guān)鍵字 |
