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2010年08 期
| 標(biāo)題 |
| 轉(zhuǎn)變理念 創(chuàng)新機(jī)制努力開創(chuàng)廣鐵集團(tuán)貨運(yùn)營銷工作新局面(32 卷) |
| 英文標(biāo)題 |
| Create New Situation of Freight Marketing by Guangzhou Railway Group Corporation Through Concept Transferring and Mechanism Innovation |
| 摘要 |
| 為推進(jìn)“集中受理、優(yōu)化裝車”系統(tǒng)的實(shí)施，廣州鐵路 (集團(tuán)) 公司抓好推進(jìn)貨運(yùn)營銷工作的關(guān)鍵。確立主動(dòng)營銷理念、健全兩級貨運(yùn)營銷機(jī)構(gòu)、完善貨運(yùn)營銷機(jī)制，實(shí)現(xiàn)由“坐商”向“行商”的轉(zhuǎn)變；加強(qiáng)客戶關(guān)系管理、實(shí)施戰(zhàn)略聯(lián)盟做大貨源源頭、關(guān)口前移增大企業(yè)成果分享份額，實(shí) |
| 作者 |
| 新聞作者:廣州鐵路(集團(tuán))公司 |
| 關(guān)鍵字 |
