|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2010年08 期
| 標(biāo)題 |
| 成渝鐵路客流特征分析及營銷對策研究(32 卷) |
| 英文標(biāo)題 |
| Analysis on Passenger Flow Characteristics of Chengyu Railway and Research on Marketing Strategies |
| 摘要 |
| 通過對成渝鐵路的旅客問卷調(diào)查，分析成渝鐵路的客流特征、旅客需求和客運(yùn)產(chǎn)品情況，從優(yōu)化列車運(yùn)營、提高站車服務(wù)水平、完善與豐富客票銷售渠道3個(gè)方面提出改進(jìn)建議。從樹立動車組列車品牌、采取靈活的價(jià)格策略、培育固定客流和開展特色服務(wù)等方面探討成渝鐵路客運(yùn)產(chǎn)品營銷策 |
| 作者 |
| 新聞作者:彭艷梅，馬 駟，余 沛 |
| 關(guān)鍵字 |
