|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2011年08 期
| 標(biāo)題 |
| 關(guān)于北部灣國(guó)際集裝箱運(yùn)輸營(yíng)銷的思考(33 卷) |
| 英文標(biāo)題 |
| Thoughts on International Container Transport Marketing in North Port Area |
| 摘要 |
| 通過分析北部灣國(guó)際集裝箱海上運(yùn)輸現(xiàn)狀，針對(duì)國(guó)際集裝箱班輪運(yùn)輸?shù)慕?jīng)營(yíng)特點(diǎn)、區(qū)域營(yíng)銷狀況，將市場(chǎng)營(yíng)銷理論與區(qū)域航運(yùn)實(shí)踐相結(jié)合。在此基礎(chǔ)上，提出北部灣海鐵聯(lián)運(yùn)國(guó)際集裝箱運(yùn)輸營(yíng)銷的思考：創(chuàng)新營(yíng)銷理念，以滿足客戶需求為出發(fā)點(diǎn)，增強(qiáng)營(yíng)銷力度；推進(jìn)海鐵聯(lián)運(yùn)，為客戶提供 |
| 作者 |
| 新聞作者:崔忠亮 |
| 關(guān)鍵字 |
