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2003年01 期
| 標題 |
| 論鐵路運輸品牌戰(zhàn)略( 卷) |
| 英文標題 |
| Railway Transportation Brand Strategy |
| 摘要 |
| 應用品牌理論并結合鐵路運輸業(yè)的特征，探討包含設計、創(chuàng)立、成長、延伸和維護全過程的品牌戰(zhàn)略，提出品牌將不僅僅是鐵路運輸企業(yè)集團之間、更是鐵路運輸與其他運輸方式競爭的核心內容。 |
| 作者 |
| 新聞作者:李偉睦 |
| 關鍵字 |
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| 標題 |
| 論鐵路運輸品牌戰(zhàn)略( 卷) |
| 英文標題 |
| Railway Transportation Brand Strategy |
| 摘要 |
| 應用品牌理論并結合鐵路運輸業(yè)的特征，探討包含設計、創(chuàng)立、成長、延伸和維護全過程的品牌戰(zhàn)略，提出品牌將不僅僅是鐵路運輸企業(yè)集團之間、更是鐵路運輸與其他運輸方式競爭的核心內容。 |
| 作者 |
| 新聞作者:李偉睦 |
| 關鍵字 |
| COPYRIGHT?2001-2025 CHINA ACADEMY OF RAILWAY SCIENCES CORPORATION LIMITED，ALL RIGHTS RESERVED | ||
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