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2007年01 期
| 標(biāo)題 |
| 武漢鐵路局貨物運(yùn)輸存在的問(wèn)題及營(yíng)銷對(duì)策(25 卷) |
| 英文標(biāo)題 |
| Problems of Freight Transportation in Wuhan Railway Administration and the Marketing Countermeasures |
| 摘要 |
| 指出了武漢鐵路局目前在鐵路貨運(yùn)營(yíng)銷上存在的一些問(wèn)題，如貨運(yùn)營(yíng)業(yè)站布局點(diǎn)多且分散;運(yùn)價(jià)體系與市場(chǎng)脫節(jié);營(yíng)銷手段缺乏新的突破等。為此提出了調(diào)整貨運(yùn)布局，樹(shù)立誠(chéng)信運(yùn)輸理念，建立靈活的價(jià)格機(jī)制等策略，以提高鐵路貨運(yùn)在運(yùn)輸市場(chǎng)中占有的份額。 |
| 作者 |
| 新聞作者:張 玲 |
| 關(guān)鍵字 |
