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2008年06 期
| 標題 |
| 以市場為導向的鐵路貨運客戶資產(chǎn)戰(zhàn)略研究(30 卷) |
| 英文標題 |
| Research on Market-oriented Client Asset Strategy of Railway Freight Transportation |
| 摘要 |
| 分析影響客戶選擇運輸服務的經(jīng)濟機理和主要因素，提出鐵路貨運客戶資產(chǎn)管理體系和客戶資產(chǎn)戰(zhàn)略，并對客戶價值分析、客戶關(guān)系管理體系及鐵路貨運客戶資產(chǎn)戰(zhàn)略的測量與評估思路進行了闡述。 |
| 作者 |
| 新聞作者:郭金筠 |
| 關(guān)鍵字 |
