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2009年11 期
| 標題 |
| 鐵路貨物運輸服務(wù)體系與營銷戰(zhàn)略(27 卷) |
| 英文標題 |
| Service System and Marketing Strategy of Railway Freight Transport |
| 摘要 |
| 運用服務(wù)體系與服務(wù)營銷體系理論，分析了鐵路貨運服務(wù)體系與鐵路貨運營銷體系，以及鐵路貨運營銷體系中的戰(zhàn)略問題，認為鐵路貨運營銷戰(zhàn)略，應(yīng)建立技術(shù)資源比較優(yōu)勢、組織資源比較優(yōu)勢的營銷戰(zhàn)略，以及將資源優(yōu)勢轉(zhuǎn)化為市場優(yōu)勢的市場開拓戰(zhàn)略。 |
| 作者 |
| 新聞作者:郭玉華 |
| 關(guān)鍵字 |
