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2009年11 期
| 標(biāo)題 |
| 關(guān)于建立鐵路營(yíng)銷長(zhǎng)效機(jī)制的思考(27 卷) |
| 英文標(biāo)題 |
| Thoughts on Establishing Long-effect Mechanism of Railway Marketing |
| 摘要 |
| 立足加強(qiáng)構(gòu)建營(yíng)銷長(zhǎng)效機(jī)制的再認(rèn)識(shí)，提出規(guī)范完善營(yíng)銷長(zhǎng)效機(jī)制的具體措施，即規(guī)范完善營(yíng)銷教育培訓(xùn)機(jī)制、營(yíng)銷落實(shí)機(jī)制、指標(biāo)管理機(jī)制、鐵路與市場(chǎng)接軌機(jī)制、內(nèi)部協(xié)調(diào)機(jī)制和貨運(yùn)流通信息平臺(tái)機(jī)制;從應(yīng)急與長(zhǎng)遠(yuǎn)結(jié)合、提效與提素結(jié)合、建制與改制結(jié)合三個(gè)相結(jié)合，提升營(yíng)銷長(zhǎng)效機(jī) |
| 作者 |
| 新聞作者:武 汛 |
| 關(guān)鍵字 |
