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2009年11 期
| 標(biāo)題 |
| 鐵路貨運(yùn)營(yíng)銷實(shí)施拓新思路的實(shí)踐與思考(27 卷) |
| 英文標(biāo)題 |
| Practice and Thoughts of Implementing Innovation for Railway Freight Marketing |
| 摘要 |
| 太原鐵路局在調(diào)研和分析鐵路運(yùn)輸環(huán)境和發(fā)展態(tài)勢(shì)的基礎(chǔ)上，實(shí)施貨運(yùn)“大營(yíng)銷”戰(zhàn)略，確立拓新思路，開展貨源調(diào)查、奠定拓新基礎(chǔ)，通過(guò)拓展新市場(chǎng)、擴(kuò)充新運(yùn)力的拓新實(shí)踐，推進(jìn)鐵路內(nèi)涵式增長(zhǎng)和貨運(yùn)營(yíng)銷健康發(fā)展。 |
| 作者 |
| 新聞作者:聞清良 |
| 關(guān)鍵字 |
