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2009年11 期
| 標(biāo)題 |
| 鐵路貨運(yùn)營銷的對(duì)策與建議(27 卷) |
| 英文標(biāo)題 |
| Main Problems Existing in Current Freight Transport Marketing and Its Countermeasures |
| 摘要 |
| 針對(duì)當(dāng)前鐵路貨運(yùn)營銷存在的問題，提出鐵路貨運(yùn)營銷的對(duì)策與建議：擴(kuò)能整合消除能力制約，細(xì)分市場精細(xì)營銷管理，活用價(jià)格政策擴(kuò)大運(yùn)輸市場，優(yōu)化產(chǎn)品結(jié)構(gòu)提高競爭能力，改進(jìn)管理為營銷創(chuàng)造條件,搭建高效的營銷工作平臺(tái)，建立完善激勵(lì)機(jī)制等對(duì)策。 |
| 作者 |
| 新聞作者:許培英，應(yīng)華征 |
| 關(guān)鍵字 |
