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2009年11 期
| 標(biāo)題 |
| 探索貨運(yùn)營銷策略 實(shí)現(xiàn)運(yùn)輸產(chǎn)品創(chuàng)新(27 卷) |
| 英文標(biāo)題 |
| Discuss the Freight Marketing Strategy and Realize Transport Product Innovation |
| 摘要 |
| 隨著鐵路建設(shè)的快速發(fā)展，鐵路運(yùn)能將大幅提升，鐵路貨運(yùn)營銷的重要性也更為突顯。強(qiáng)調(diào)要?jiǎng)?chuàng)新營銷理念，樹立以客戶為中心的宗旨，拓展鐵路營銷對(duì)象與范圍；創(chuàng)新鐵路運(yùn)輸產(chǎn)品，增加方便快捷的運(yùn)輸產(chǎn)品，滿足不同客戶需求；創(chuàng)新營銷機(jī)制與手段，吸引更多的客戶，更好地實(shí)現(xiàn)鐵路 |
| 作者 |
| 新聞作者:周赤剛 |
| 關(guān)鍵字 |
