|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2009年11 期
| 標(biāo)題 |
| 新形勢(shì)下對(duì)鐵路貨運(yùn)營(yíng)銷工作的思考(27 卷) |
| 英文標(biāo)題 |
| Thoughts on Railway Freight Marketing under New Situation |
| 摘要 |
| 在闡述廣州鐵路（集團(tuán)）公司貨運(yùn)工作特點(diǎn)的基礎(chǔ)上，提出建立以市場(chǎng)為導(dǎo)向的貨運(yùn)營(yíng)銷機(jī)構(gòu)、構(gòu)建與貨源預(yù)測(cè)一體化的貨運(yùn)市場(chǎng)調(diào)查制度、構(gòu)建面向市場(chǎng)的貨運(yùn)產(chǎn)品體系、建立以市場(chǎng)為導(dǎo)向的運(yùn)力配置機(jī)制等貨運(yùn)營(yíng)銷模式，使鐵路運(yùn)輸企業(yè)能根據(jù)市場(chǎng)的變化情況，隨時(shí)調(diào)整生產(chǎn)經(jīng)營(yíng)策略 |
| 作者 |
| 新聞作者:李 宏 |
| 關(guān)鍵字 |
