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2009年12 期
| 標(biāo)題 |
| 麻城車務(wù)段貨運(yùn)營(yíng)銷分析與對(duì)策(27 卷) |
| 英文標(biāo)題 |
| Analysis on Freight Marketing of Macheng Train Depot and Its Countermeasures |
| 摘要 |
| 基于麻城車務(wù)段管轄范圍內(nèi)貨物運(yùn)輸現(xiàn)狀及貨運(yùn)市場(chǎng)的分析，提出了提升服務(wù)理念、開(kāi)展整體營(yíng)銷、調(diào)整運(yùn)輸產(chǎn)品、改進(jìn)運(yùn)輸方式、營(yíng)造和諧環(huán)境、制定以市場(chǎng)為中心的營(yíng)銷機(jī)制、優(yōu)化運(yùn)輸組織的貨運(yùn)營(yíng)銷對(duì)策。 |
| 作者 |
| 新聞作者:韋 璐，付 兵 |
| 關(guān)鍵字 |
