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2010年01 期
| 標(biāo)題 |
| 液態(tài)奶集裝箱班列營(yíng)銷策略研究與探討(28 卷) |
| 英文標(biāo)題 |
| Study and Exploration on Marketing Strategies of Liquid Milk Container Block Trains |
| 摘要 |
| 以中鐵集裝箱運(yùn)輸有限責(zé)任公司開行的伊利、蒙牛企業(yè)集團(tuán)的液態(tài)奶集裝箱班列作為研究對(duì)象，在總結(jié)液態(tài)奶集裝箱班列開行情況的基礎(chǔ)上，對(duì)液態(tài)奶集裝箱班列目前的經(jīng)營(yíng)模式和營(yíng)銷策略進(jìn)行研究，分析存在的問(wèn)題，并提出通過(guò)調(diào)整經(jīng)營(yíng)戰(zhàn)略、提供綜合物流服務(wù)、運(yùn)用靈活價(jià)格策略、加 |
| 作者 |
| 新聞作者:趙明佶 |
| 關(guān)鍵字 |
