|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2011年08 期
| 標(biāo)題 |
| 鐵路貨運(yùn)營(yíng)銷對(duì)策研究(29 卷) |
| 英文標(biāo)題 |
| Study on Countermeasures of Railway Freight Transport Marketing |
| 摘要 |
| 針對(duì)目前鐵路貨運(yùn)營(yíng)銷在思想認(rèn)識(shí)、體制結(jié)構(gòu)、內(nèi)部軟件和外部硬件設(shè)施中存在的差距，提出強(qiáng)化鐵路貨運(yùn)營(yíng)銷的對(duì)策：樹立全新的市場(chǎng)營(yíng)銷觀念；制定運(yùn)輸市場(chǎng)的營(yíng)銷戰(zhàn)略；建立與市場(chǎng)經(jīng)濟(jì)相適應(yīng)的營(yíng)銷體制；健全適應(yīng)市場(chǎng)需求的價(jià)格體系；提高服務(wù)質(zhì)量。 |
| 作者 |
| 新聞作者:張建華 |
| 關(guān)鍵字 |
