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2007年08 期
| 標(biāo)題 |
| 業(yè)務(wù)流程管理在鐵路貨運(yùn)客戶關(guān)系管理中的應(yīng)用(16 卷) |
| 英文標(biāo)題 |
| Application of business process management to Railway Customer Relationship Management System of railway freight trafic |
| 摘要 |
| 圍繞鐵路貨運(yùn)營銷中CRM系統(tǒng)的功能、業(yè)務(wù)流程管理（BPM）在鐵路貨運(yùn)CRM系統(tǒng)中的實(shí)現(xiàn)方案及應(yīng)用進(jìn)行討論。 |
| 作者 |
| 新聞作者:連志麗1，王 鵬2，翟高壽1 |
| 關(guān)鍵字 |
